Bill Aibel | Cambridge Real Estate, Somerville Real Estate, Boston Real Estate, Newton Real Estate


As a home seller, you need to do everything possible to learn about the competition. By doing so, you can find out what sets your house apart from other available residences and promote your home accordingly.

Ultimately, gaining a competitive advantage over rival home sellers can be simple – here are three tips to help you do just that.

1. Become a Real Estate Market Expert

Allocate the necessary time and resources to analyze the real estate market closely – you'll be happy you did. With housing market insights at your disposal, you can map out a successful home selling journey.

Take a look at the prices of homes that are currently available in your city or town. Focus on houses that are similar to your own, and you can establish a price range for your residence.

Also, examine the prices of recently sold houses in your area. This will allow you to see how long it took for these residences to sell. Plus, you can find out whether you're about to enter a buyer's or seller's market.

2. Learn About Your Home's Condition

Conduct a home appraisal, and you can gain unparalleled insights into your house's condition.

A home appraisal usually takes just a few hours to complete. During this appraisal, a property inspector will examine your residence and identify any home problems. Then, the inspector will offer a report that outlines his or her findings.

Following a home appraisal, you can determine the true condition of your house. That way, you can prioritize various home improvements and ensure that your home's condition serves as a key differentiator after you list your residence.

3. Work with a Real Estate Agent

If you're unsure about how to approach a competitive real estate market, there is no need to worry. Many real estate agents are available to assist home sellers and provide these sellers with extensive support throughout the home selling journey.

A real estate agent can offer tips to help a home seller bolster a house's interior and exterior. This housing market professional understands what it takes to promote a residence to the right groups of homebuyers too. Thus, he or she will do everything possible to guarantee your residence stands out from the competition.

Perhaps best of all, no question is too big or too small for a real estate agent. If you want to know the prices of recently sold houses in your neighborhood, a real estate agent can provide you with the pricing data that you need. Or, if you want to enhance your home's interior, a real estate agent is happy to help you discover the best ways to transform your house's interior from drab to dazzling.

Competition is fierce among home sellers. But with the aforementioned tips, a home seller can gain a competitive edge, one that can help this seller accelerate the home selling journey and get the best price for his or her house.


Adding a residence to the real estate market can be stressful, particularly for a first-time home seller. Fortunately, we're here to help you maintain a positive outlook as you await offers on your house.

Now, let's take a look at three tips to help a first-time home seller remain calm, cool and collected after he or she lists a residence.

1. Set Realistic Expectations

Although a first-time home seller might expect dozens of offers in the days following a house's addition to the real estate market, it may take some time to stir up interest in a residence. However, a home seller who establishes realistic expectations from the get-go will know how to stay the course throughout the property selling journey.

A first-time home seller should understand both the best- and worst-case scenarios. That way, a home seller will know how to respond to any potential pitfalls that may arise.

Furthermore, a first-time home seller should have a plan in place for what will happen after a home offer is accepted. This will ensure a home seller is fully prepared to vacate a house as quickly as possible.

2. Learn About the Housing Market

The housing market is exceedingly complex, especially for those who are selling homes for the first time. Conversely, a first-time home seller who takes a diligent approach can gain the real estate market insights to make confident decisions.

For example, a first-time home seller should analyze the competition closely. By looking at the prices of similar houses that are available, this home seller can establish a competitive price for a house and increase his or her chances of a quick home sale.

A first-time home seller also should check out the prices of recently sold houses in his or her city or town. By doing so, this home seller can find out whether he or she is entering a buyer's or seller's market and plan accordingly.

3. Collaborate with a Real Estate Agent

Selling a home may seem like a simple process on paper, but challenges can quickly arise that prevent a first-time property seller from achieving his or her desired results. But with support from a real estate agent, a first-time home seller can get the assistance that he or she needs to remain confident at each stage of the property selling journey.

A real estate agent understands the challenges associated with selling a house and will help a property seller avoid such problems. In fact, a real estate agent is happy to provide expert guidance to help a first-time home seller operate like a home selling professional.

Perhaps best of all, a real estate agent will respond to a first-time home seller's concerns and queries. This guarantees a home seller can obtain unparalleled insights into how to set a competitive price for a residence, how to bolster a house's interior and exterior and much more.

Want to keep things positive as you proceed along the home selling journey for the first time? Use the aforementioned tips, and you can maintain a positive outlook as you navigate the home selling cycle.


A home appraisal enables a seller to learn about the value of his or her house relative to the current housing market. As such, an appraisal represents an important opportunity, particularly for a seller who wants to maximize the profits from his or her home sale.

Ultimately, it helps to plan ahead for a home appraisal. If you prepare for an appraisal, you can use the appraisal results to achieve your home selling goals in no time at all.

Let's take a look at three tips to help you get ready to perform a home appraisal.

1. Learn About Your Home's Strengths and Weaknesses

What you initially paid for your house is unlikely to match the current value of your residence. Fortunately, if you understand your house's strengths and weaknesses, you can prioritize home improvements and complete these upgrades. As a result, you may be able to boost your chances of receiving a favorable property valuation during a home appraisal.

Also, it may be beneficial to conduct a home inspection before you schedule an appraisal. That way, you can use the inspection results to determine which areas of your house need to be upgraded.

2. Assess the Housing Market

The present real estate sector will impact the valuation of your house. To establish realistic expectations for a home appraisal, it often helps to analyze the current housing market.

If homes are selling quickly, this likely indicates that a seller's market is in place. This market favors sellers and may enable you to receive plenty of offers if you establish a competitive price for your home.

Comparatively, if homes linger on the real estate market for many days, weeks or months, a buyer's market may be in place. In this market, you may need to set an aggressive price to help your residence stand out to potential buyers.

3. Consult with a Real Estate Agent

A home appraisal is an important part of the home selling journey. And if you collaborate with a real estate agent, you can work with a home selling expert who can help you maximize your property valuation during an appraisal.

With a real estate agent at your side, you can receive comprehensive support throughout the home selling journey. A real estate agent can put you in touch with the top home appraisers in your city or town. Furthermore, a real estate agent can help you determine how to price your house to ensure you can stir up significant interest in your residence.

A real estate agent also is happy to help you review any offers on your home. If you're unsure about whether to accept, reject or counter a homebuying proposal, a real estate agent can help you weigh the pros and cons of each option.

Ready to conduct a home appraisal? Use the aforementioned tips, and you can perform a home appraisal before you add your residence to the housing market.


For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.


When we’re trying to find a new home and planning for the changes that will come with moving, it can seem daunting to also have to think about how you’re going to sell your old home.

Everyone has their own unique situation that they’ll have to account for when selling. Some people choose to buy a new home and move in before selling their old home. For others, this isn’t always possible and they have to rent or stay with family while they wait to close on their new house.

Regardless of your circumstances, there are a few things you can do to make the process of selling your home easier. In today’s post, we’ll teach you how to do just that.

1. Make a timeline

Undoubtedly, you’re going to have a lot going on in your life when selling your home. To keep yourself on track, work with your real estate agent to establish a timeline for accomplishing everything you need to do.

This will help you avoid feeling rushed when it comes to completing the tasks on your list. Whether that includes cleaning, packing, preparing documents, or popping the champagne bottle after your sale, it always pays to have a schedule.

To make this process even easier, be sure that you and your spouse/family are working on the same schedule so that everyone is on the same page.

2. Pack and store

When you’re showing your home to potential buyers, you don’t want it to be cluttered with your personal belongings. Furthermore, all of those belongings will soon have to be packed and transported anyway.

To save yourself time and to increase the appeal of your home while it’s on the market, pack up your items by room and store them until you’re ready to move.

You can do this by renting a storage unit or just packing things neatly in your basement until you can move.

3. Make minor repairs now

Before ever putting your home on the market, it’s a good idea to do a thorough walkthrough of the home to check for small issues that you either haven’t noticed or have been putting off.

When a potential buyer visits your home, you can be sure that they’ll be looking for signs that the how was well-maintained. This is your chance to prove that you’ve been staying on top of things around the house.

Making these repairs in advance if selling your home will relieve some of the workload and stress you’ll be feeling once you get closer to selling.

4. Be available

This last step can be the hardest, especially if you and your spouse work full-time and have children with obligations like sports.

Your real estate agent will do most of the work for you when it comes to showing and preparing the home. However, it’s vital that you’re available to respond quickly at key times. This means answering any questions your agent has for you, gathering paperwork when it’s needed, and discussing offers when they’re made.


If you can pull of these four steps, you’ll be in good shape to sell your home quickly, ensuring a smooth sale and transition for you and your family.